Fairlea Longhorn Ranches ~ Longhorns for Commercial Cattlemen

Longhorns for Commercial Cattlemen

By Michael Casey

As a rancher who has toiled for years trying to make a profit off your beef cattle, you know what hard work is like, and you know that all your efforts to nourish and doctor your animals to the desired weight only serve to make a profit for someone else. You also know that your marketplace is controlled by a few large packing houses which give you beggars' wages to take those animals off your hands.

Texas Longhorns might be just what the doctor ordered for you. They are easy to raise, easy to breed, easy to feed, easy to manage, and easy to just plain enjoy. You won't have to spend late nights pulling calves, nor will you have to assume a certain percentage of loss from disease, predators, or calving. Indeed, you may find, for the first time in your life, that you can relax and take a few days off.

What most people in the beef business don't realize is that Texas Longhorn beef has 30% less fat and 15% less saturated fat than other breeds. The marketplace is crying for new beef products to compete with the better organized pork and poultry industries. What product could be better than a red meat product which competes (from the standpoint of saturated fat) with skinless chicken and turkey.

You know that the generic beef industry alleges that Longhorns are poor weight gainers on feedlot rations. Evidence suggests that such is not the case. For example, studies have shown that longhorns are just as efficient at converting dry matter to lean weight gain and have comparable conversion ratios to other breeds of cattle. As more and more people become aware of that information, it seems only reasonable that the market for Longhorns should take off just as that for Buffalo has done over the past decade. Why not get in on the ground floor.

Fairlea Longhorn Ranches, P.O. Box 526, Nicasio, CA 94946
415-662-2541 (Ranch)
Fax number available upon request.
info@fairlealonghorns.com